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And honestly, both involve early mornings and figuring out what's actually worth your time.
How to solve problems with whatever's in front of you, and that good work requires both grit and patience.
I went freelance because I believe the best work happens when you're genuinely invested, not when you're churning through a corporate assembly line.
Whether you need high-production brand photography that stops the scroll or authentic lo-fi UGC content that converts, I create content that works. From concept to delivery, every piece is built with strategy, platform best practices, and your audience in mind. No generic stock content, no cookie-cutter approaches... Just authentic storytelling that makes people actually care about your brand.
I create both hi-fi and lo-fi content depending on what your brand needs and what will actually perform.
Hi-Fi Content includes brand photography, campaign shoots, product photography, lifestyle imagery, and polished video content. This is the elevated, professional content that establishes your brand aesthetic, showcases your products beautifully, and works across e-commerce, social media, and marketing materials.
Lo-Fi Content includes UGC-style videos, trend-driven TikToks, authentic behind-the-scenes content, product demos, and the kind of raw, relatable content that performs on social. This is content that feels native to the platform, doesn't scream "ad," and actually gets engagement.
Most brands need both. The hi-fi content builds credibility and showcases your products at their best. The lo-fi content builds connection, drives engagement, and converts browsers into buyers. I help you figure out the right mix for your goals, create it all, and deliver assets ready to work across every platform.
I create content strategies that make people stop, engage, and remember your brand tomorrow. From content calendars and copywriting to community management and analytics that actually mean something, I handle the strategy so you can handle your business.
This includes content planning, trend monitoring, platform-specific strategy (TikTok, Instagram, LinkedIn), community engagement, monthly reporting, and ongoing optimisation. Whether you need full-service management or strategic consulting, I bring a data-informed approach that prioritises what actually works over what looks pretty.
I've managed social media for beauty brands, fashion startups, FMCG companies, and pet brands, growing engagement by an average of 40% and brand awareness by 83% within the first six months.
Visual identities, marketing collateral, social assets, and brand materials that communicate clearly, look distinctive, and serve your goals. From logos to Instagram carousels to print campaigns, it all gets the same attention to craft.
This includes brand identity development, logo design, marketing materials, social media templates, packaging design, print collateral, and digital assets. Every design decision is made with your audience, platform, and business goals in mind.
Whether you're launching a new brand, refreshing an existing identity, or need ongoing design support for campaigns and content, I create design systems that work hard and look even better.